Have you wondered how Bee Rescue began? To answer this question, we need to go a little backwards, precisely to July 23rd, 2020. On that day, I was reading an article about the different options that people can choose from to help local farmers in Italy. For instance, in Sicily you have the possibility to adopt a pistachio tree, in Apulia you can adopt an olive tree or even a cow. The idea is to adopt and get something in return. Among these options there was also the beehive adoption. As a honey lover and eager consumer, the first thing I thought was that I would love to adopt a hive, help a local beekeeper, and get to taste some delicious honey. But how could I do this alone?
In the following days I shared this idea with Cecilia who is a fellow student and has great knowledge of environmental consciousness. Cecilia loved the idea and decided to become the soon-to-be second Co-Founder. Later in September, we started to interview professional beekeepers to ask an opinion about our idea and collect useful data. The first beekeeper we interviewed was Nora a.k.a. our soon-to-be third Co-Founder and owner of Hello honey (check it out!).
Funny and long story short: before Nora joined, me and Cecilia spent months trying to find a professional beekeeper who would join us in this adventure. The reason behind this choice lied in the fact that having a local beekeeper in the team would have been critical in terms of connections and communication. As you probably realized by now, it turned out she was right in front of us all this time and we only needed to ask!
Our company was officially founded in January 2021. So here we are now, two hospitality business experts from Italy and a professional beekeeper from Loimaa, Finland. In other words, the Bee Rescue team!
Did you know that the main job of a queen bee is to lay eggs? It means that Her Majesty is actually the mother of all the other bees that live in the hive. But what is it like to be a queen in a beehive? When the queen bee is still a larva, the …
” Could you sell my honey too?”. Earlier I had no answer to this. My own honey brand Hello honey is very carefully built, and I didn’t know a way to promote honey produced by you and other beekeepers. Now I have the answer – here it is.
Since the very beginning of our journey we have one clear goal in mind: raising awareness about the environmental problem related to bee’s population decline. We strongly believe that people, as well as institutions and companies play a key role in solving this problem. Why? Because we all have some moral responsibility and it is …
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How Bee Rescue started – Our story briefly
Have you wondered how Bee Rescue began? To answer this question, we need to go a little backwards, precisely to July 23rd, 2020. On that day, I was reading an article about the different options that people can choose from to help local farmers in Italy. For instance, in Sicily you have the possibility to adopt a pistachio tree, in Apulia you can adopt an olive tree or even a cow. The idea is to adopt and get something in return. Among these options there was also the beehive adoption. As a honey lover and eager consumer, the first thing I thought was that I would love to adopt a hive, help a local beekeeper, and get to taste some delicious honey. But how could I do this alone?
In the following days I shared this idea with Cecilia who is a fellow student and has great knowledge of environmental consciousness. Cecilia loved the idea and decided to become the soon-to-be second Co-Founder. Later in September, we started to interview professional beekeepers to ask an opinion about our idea and collect useful data. The first beekeeper we interviewed was Nora a.k.a. our soon-to-be third Co-Founder and owner of Hello honey (check it out!).
Funny and long story short: before Nora joined, me and Cecilia spent months trying to find a professional beekeeper who would join us in this adventure. The reason behind this choice lied in the fact that having a local beekeeper in the team would have been critical in terms of connections and communication. As you probably realized by now, it turned out she was right in front of us all this time and we only needed to ask!
Our company was officially founded in January 2021. So here we are now, two hospitality business experts from Italy and a professional beekeeper from Loimaa, Finland. In other words, the Bee Rescue team!
Matteo (Co-Founder of Bee Rescue Finland Oy)
Related Posts
Life of a Queen Bee
Did you know that the main job of a queen bee is to lay eggs? It means that Her Majesty is actually the mother of all the other bees that live in the hive. But what is it like to be a queen in a beehive? When the queen bee is still a larva, the …
Why should you join us as a beekeeper?
” Could you sell my honey too?”. Earlier I had no answer to this. My own honey brand Hello honey is very carefully built, and I didn’t know a way to promote honey produced by you and other beekeepers. Now I have the answer – here it is.
Why it is important to adopt a beehive
Since the very beginning of our journey we have one clear goal in mind: raising awareness about the environmental problem related to bee’s population decline. We strongly believe that people, as well as institutions and companies play a key role in solving this problem. Why? Because we all have some moral responsibility and it is …