Since the very beginning of our journey we have one clear goal in mind: raising awareness about the environmental problem related to bee’s population decline. We strongly believe that people, as well as institutions and companies play a key role in solving this problem. Why? Because we all have some moral responsibility and it is up to us to protect biodiversity. If you are reading this, you are most likely aware about this problem and how bees have an incredible impact on our everyday life in terms of how we live and what we consume.
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Have you wondered how Bee Rescue began? To answer this question, we need to go a little backwards, precisely to July 23rd, 2020. On that day, I was reading an article about the different options that people can choose from to help local farmers in Italy. For instance, in Sicily you have the possibility to adopt a pistachio tree, in Apulia you can adopt an olive tree or even a cow. The idea is to adopt and get something in return. Among these options there was also the beehive adoption. As a honey lover and eager consumer, the first thing I thought was that I would love to adopt a hive, help a local beekeeper, and get to taste some delicious honey. But how could I do this alone?
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